We had a blast on this project working with Raoul Calleja, the founder of Vernakular. Raoul launched Vernakular in New York in 2003 as a unique way to highlight the work of independent photographers. Starting as a t-shirt company, Vernakular has since expanded to include journals, leather wallets, travel accessories, housewares & home decor.
OddSox had the opportunity to redesign the logo, create new merchandising and marketing materials and re design their e-commerce website.
While you’re here, check out Vernakulars manhole cover doormats. How cool are they?!!!